Do you ever sit down to post on social media and find you are having a creative block? Use this list of different types of posts to help you break through that block and create interesting new posts. Simply read down the list until one of your post types captures your imagination and start creating.
Bookmark this list and check back when you are drafting your posts for the week or month. Referring to this list on a regular basis will assure that you are getting plenty of variety in your posts. This variety of types of posts is key to keeping your followers interested over time. Also, check back for additions to the list. New types of posts are appearing all the time, and we will update this list when we see them.
PRODUCT POSTS
These are pretty self explanatory. Product posts should never make up more than 30% of your total posts.
Product Posts
-Product feature posts
-Product launch posts
-Benefit posts -what your product does for customers
-Solution post-what problem the product solves for customers
BIG PICTURE POSTS
In this type of post, you step back and look the forest, not the trees. See what your product is doing as a whole for people or for the greater good.
Big Picture Posts-what does your product mean to you or for our customer
Industry Posts-what’s happening in our industry that the customer might be interested in or impacted by
Quote Posts-these are where the post photos shows a quote by another source. Say something meaningful here (or say something humorous or fun) but make sure it is in your brand “tone”.
Definition Posts-any words or industry jargon definitions that will help your end user better understand your business and industry.
Link to Your Blog posts-these posts highlight your most recent blog post and provide a direct link to it on your website.
Fill in the Blank Posts-these posts ask a question or make a statement like “If I were a car, I would be a ________”. In the comments, the customer fills in the blank.
Shout Out Posts-here is where you reach out and mention an influencer: a neighbor, an associate, a nearby restaurant, or an actual social influencer.
PERSONAL POSTS
These posts “personify” your business or tell people more about you, the owner and your team.
Behind the Scenes Posts-show followers something about your business that others don’t get to see
About Us posts-let your audience know more about you and your company,
Team Photos-to put faces with your company name
Milestone Posts-these show how your business is growing. Your first year anniversary, you opened a new show room, your products were picked up by an international distributor, etc.
National Holiday Posts-try National Holiday Calendar for lists and there are others if this one doesn’t work for your type of business. These are a great way to introduce fresh topics into your content.
STRATEGIC POSTS
These posts have a definite action in mind for your target audience.
Like us posts-suggest that those who are seeing your posts, but aren’t followers yet, take the next step
Take a poll of your followers
Join our newsletter posts-provide a link
How are we doing posts
-ask for feedback via comments
-use a link to get customers to give feedback on sites like Yelp post
Promotions, Giveaways and Contest posts
Video posts
SHARING POSTS
These posts are already done for you. As long as it is not the post of a direct competitor, go ahead and share occasionally when you see valuable information for your target audience elsewhere on social media.
Did we miss some types of posts that you like? Comment with your ideas. For more blog posts like this, visit our website, www.smallbizbrands.co
