Good morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get started:
This Week: Use Facebook Groups to Cultivate a Target Audience
Have you found that there’s one part of your Facebook audience that is particularly engaged? You might like to take the relationship with this audience to the next level, but don’t want to flood your page with too much of this one vantage point or dynamic.
A Facebook Group could be the answer. It is easy to create and gives the special audience a place to converse.
Just like other posts, their “group” posts will notify members in their regular Facebook feed or email them when there is a new post.
Rather than simply liking or commenting on stories, group members can engage in active discussions with members of your organization and connect with other group members, sharing opinions and information.
Follow these three steps to learn how to use Facebook Groups to cultivate a target audience.
STEP ONE
Create a Facebook Group.
The steps are easy to follow and begin with clicking on Create a Group in the left margin of your page.
STEP TWO
Create any guidelines for the group.
You may want to pin your guidelines in a post to the top of your group page.
STEP THREE
Decide on your role for the Facebook Group.
Decide if you will actively lead the discussions, participate or just moderate.
Payoff: You have found a “home” for a group of people that are really identifying with this part of your message. (And more people will be joining if all goes well.) You have most likely established yourself (or small business) as a thought leader in this area. Further, you may be able to move some of this audience towards converting, whatever that may be for your small business.
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