THIS WEEK ON THE MORNING MARK:
Try Using LinkedIn Stories for a Better Connection
If you’ve been dragging your feet on producing stories for social media, here’s another reason to get started. Now you can post stories on LinkedIn that last 24 hours.
LinkedIn Stories will let you share images and short videos of professional moments. This will really help cement the meaningful relationships with your professional community that you began with regular posting.
STEP ONE
Get ready.
You can only post a Story from the LinkedIn mobile app, so be sure to use the most recent version.
STEP TWO
Watch others.
What do stories look like on a platform known for its professional flavor? LinkedIn is different. What works on Instagram and works pretty well on Facebook, may not work at all on LinkedIn.
See how others have managed to make their story ideas fit the unique personality of LinkedIn. This is not to say you can’t use the same ideas or content, but you may need to change it up a bit.
STEP THREE
Get some type of plan for your business stories.
Why are you adding stories? LinkedIn says they are to encourage more conversations, so make sure to consider this when planning. How will you make that happen?
Moreover, all stories are at least, in theory, “spontaneous”. So how will you make that happen and still be professional?
Finally, make sure these stories are somewhat different in some way than what you post about every day. You don’t want to be redundant.
STEP FOUR
Get started.
For ease, start with adding images as stories and move to video.
Keep this tip in mind:
You are sharing in the moment – not posting permanently to your feed. So stories are great for things like:
- Sharing a timely expert tip
- Sharing news and announcements
- Sharing updates to posts
- A typical professional moment in your organization
- Having a little fun
Takeaway
Stories, and videos in general, aren’t going away. They produce three to four times the results that regular posts due, so no time like the present to start adding them to your social playbook.
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