THIS WEEK ON THE MORNING MARK:
Does Your Mission Statement Work? A Quick Quiz.
These days, mission statements are more important than ever. Take this quiz to find out if your mission statement is making a difference or not.
But first, why is a mission statement critical? There are concrete reasons why you (or someone) started this business, and that continues to motivate you daily. These can fall to the wayside unless you keep them front and center in the form of a mission statement. You want your customers, team, and all your stakeholders to be aware.
STEP ONE
Review your current mission statement.
Read over your current mission statement or create your first one. Three or four sentences should do it.
STEP TWO
Read over the statement and ask these questions:
- Do you get a sense of passion and purpose?
- Does your company sound original or one-of-a-kind?
- Do you use vivid, active words and not very much “corporate speak”?
STEP THREE
Get feedback on your new mission statement from friends or colleagues.
Have a co-worker or friend read over the statement and provide feedback. Does it resonate with them? Where might you be missing the mark?
STEP FOUR
Share your mission statement with your staff.
Since your team has extensive knowledge of your business’s purpose and goals, have your staff look over your mission statement to get an insider’s perspective. Does it resonate with them? What might you add to make it better?
STEP FIVE
Use the feedback to make changes and share.
Make sure everyone on your team has access to your mission statement. Ask them to speak of it and share it with others. Find a place to put it on your website (try the ‘About Us’ section). Place it in a visible spot in your office. Talk about it on social media and in your blog.
Takeaway
The benefit of a tested and improved mission statement is that, when disseminated, it actually starts to sink in with people. Sit back and wait for the day when the first person repeats your mission statement back to you! Then you will truly know you have a memorable, well-written statement and a much better understanding of your company by all associated with it.
Want a new bit of marketing each week? Subscribe to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at smallbizbrands.com.
