Winning Or Losing On Social Media
There’s no denying it. Some businesses slay social media marketing, accumulating countless likes and clicks and even leads without the blink of an eye. Other businesses— well, not so much. But why? These three factors are key to rocking social media and catching the eye of consumers everywhere:
- Authenticity
Consumers want to know you — the people behind the business, the purpose behind the brand. What propels a company’s pulse, drives each fast-paced work day? Pull back the curtain and give your followers a taste of all things behind-the-scenes, from your mission to your mindset to your team. Authenticity builds trust, strengthens branding, and captivates an audience.
2. Intrigue
The “same-old, same-old” just doesn’t sell. Indulge your consumers with details, stories— something they haven’t heard before. Show your audience why you’re unique, and they’ll follow to hear more. Tell your story in a way that is interesting and entertaining. This will set you apart from others on social media. Then keep adding new “chapters.”
3. Aesthetic
A first impression is everything. When it comes to social media marketing, you have mere seconds to snag your audience’s attention and keep them from scrolling past. Know your brand— and follow it. This means being disciplined in what you post on your page. Is it on brand? If not, don’t post it. A compelling aesthetic will catch eyes and jumpstart engagement. Your audience will learn to spot your “look’ before they even see your current topic.
Next Steps
Perfect social media mechanics are nice, but you can work on mechanics all you want and never “come alive” on social media. Take a look at your recent feed and be honest with yourself. Do you see authenticity, intrigue, and a strong aesthetic? These three attributes together are metaphorical fireworks: get these right and you will be well on your way to social media greatness. Social media can and will work for a company like yours if you keep these three factors top of mind.
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