Budgeteers, This Marketing Platform Is For You
Budgeting: it’s the ultimate small business struggle. Lucky for you, nothing goes better with saving pennies than social media. Here’s how:
Get started for free.
Wow, do those words sound good! Get started for free! And the reality is just as sweet as it sounds: you can get established on digital marketing platforms and start targeting your audience without dropping so much as a dime. You are also doing free market research on your business with every post. The response to a given caption or image is right in front of you in the form of likes, comments, and shares.
Advertise for peanuts.
Say hello to effective, budget-friendly advertising! Get your message out for as little as $10 on high-traffic platforms like Facebook, Instagram, and LinkedIn. With an input cost so little, just think of the return on your investment.
Speak directly to leads.
Let’s call some of your followers what they are: leads. They’re interested in you and your business. They followed for a reason. Posting regularly on social media is a simple, low-cost way to convert these leads into customers.
In Summary
And there you have it! A free start, cheap advertising, and easy access to interested leads. If money is on your mind, the question of whether to use social media isn’t why, but why not
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