Effective branding is imperative to business success. Here are some companies that absolutely nail it.

#1 – McKinsey & Company

One of the leaders in the consulting industry, McKinsey & Company’s modern branding resonates with intelligence, insight and impact – exactly what their audience is looking for.

#2 – Asana

Engaging, playful graphics not only align with Asana’s colorful brand but convey how the online platform helps businesses grow – talk about functionality!

#3 – Kendra Scott

Kendra Scott complements a gorgeous aesthetic with consistent story-telling, weaving their passion for charity throughout their online presence. If you know their brand, you know they carry this brand promise throughout all digital platforms and even into their retail stores.

#4 – Sprout Social

All about growing meaningful relationships, the Sprout Social brand is both visually pleasing and filled with meaning. They take the color green to a whole new level.

#5 – Slack

This brand captures their audience by flawlessly combining fun colors and light hearted graphics with sophisticated content. (Got a playful brand? Learn how to balance playful and professional.)

#6 – Apple

The bold, modern look of this iconic brand is quintessentially “tech” – and keeps consumers coming back for more. They have been exemplary in their branding since the 90’s. What a feat!

#7 – WeWork

The thriving home of the entrepreneur, WeWork is a sophisticated and friendly brand that speaks perfectly to growing startups and global enterprises, alike. Their brand channels their clients passion for meaningful work. The look and feel of their workspace is an extension of their brand.