In a crowded marketplace, differentiating from the competition is imperative to making sales. But never fear – by leveraging a unique company brand, you can stand out from the crowd and increase your conversion rate to keep your business growing. The answers to these frequently asked questions will help you get started:

Q1: Why does it matter if I’m different?

Nowadays, there’s fierce competition in practically every industry. In an increasingly digital world, the marketplace is getting more crowded by the minute. If you don’t stand out, you risk getting lost in the shuffle. Strengthen these core elements of your brand to stand out from the crowd.

Q2: Why do customers buy from you over the other guy?

This is a tricky – and crucial – question to answer. To identify why your clients pick you, try asking yourself the following questions:

• How does your product improve their life or alleviate a pain point?
• How does your competition’s product improve their life or alleviate a pain point?
• How do you impact the community?
• How does your brand story relate to your consumers?
• What is your company’s mission?

Q3: What information do I need to know about my company in order to differentiate myself?

Think about why you started your business and what your company goals are – this will help you express your unique company story to your audience! After that, you can build these ideas into a unique company story that is conveyed by your business image and aesthetic. 

Q4: How do you showcase your unique selling point?

Show off your business’s unique selling point with consistent social media posts, email campaigns, advertisements, website content, and blogs! Aligning a winning unique selling point with a powerful digital presence will have consumers buzzing about your brand.

Q5: How do I differentiate with my aesthetic?

Think about the things that matter to you and your company and what mood you want your aesthetic to express.  To get the creative juices flowing, gather inspiration from businesses you admire.  Be careful not to tread to closely next to what the competition is doing – remember, you want to be different! Craving inspiration? These seven brands absolutely nail branding.

Q6: Why is customer service important in terms of differentiation?

Responding to emails, direct messages, and feedback makes your customers feel heard and valued. Not every company does this, and it often makes a big difference when consumers are choosing between you and the competitor. 

Q7: How do I know what’s great about my business? How do I know where to improve?

Your customers are a crucial – yet often overlooked – source of information! Seize any and all opportunities for customer feedback, so that you can understand what your buyers like and what you can improve on.

Q8: How do I know what my competition is doing? 

Research your competitors on every digital platform: Instagram, Facebook, LinkedIn, Twitter, and their website. This will keep you updated on their product launches, events, and other happenings with their company!

Eager to stand out from the crowd? Put your best foot forward with our free digital marketing audit.