STEP ONE Practice for a few days. Film yourself with your phone talking for 20 seconds about anything, just for practice. 20 second clips can work anywhere you want to place a video in the future. (Don’t forget to delete all but the final. They use a lot of space on...

Your brand is more than logos, colors, and fonts. The best brands also have a distinct personality, different from all others in their industry. Think of how you feel when you fly Southwest Airlines compared to one of the traditional airlines. This distinct difference you notice with...

Do you ever sit down to post on social media and find you are having a creative block? Use this list of different types of formats for posts to help you break through that block and create interesting new posts. Simply read down the list until one of your post formats captures your...

What can da Vinci teach us about being more creative on social media? When you think of Leonardo da Vinci, you may think of natural-born talent so far above the average human as not to be untouchable. But...

The best place to showcase your company’s branding is social media. Sure, it looks great on your website, but on social media you can see if it can hold it’s own when surrounded by  hundreds of other brands. Do you have to have the word’s greatest brand? Actually no. You just have to...

You may be wondering if LinkedIn should be one of the platforms to which you devote your valuable time and effort. It seems much like Facebook and Instagram but also quite different. An example may be the fastest way to illustrate this point. Imagine you are a life insurance company...

We always talk about the importance of quality over quantity. Choosing the right platforms is another example of this concept. It is easy to get overwhelmed with the number of platforms available to you. Further, it can be very time consuming to have a presence on numerous platforms....

Here is a handy definition by Wikipedia: “A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience.” Identifying the right target audience for your business is a critical...

Budgeteers, This Marketing Platform Is For You Budgeting: it’s the ultimate small business struggle. Lucky for you, nothing goes better with saving pennies than social media. Here’s...

Winning Or Losing On Social Media There’s no denying it. Some businesses slay social media marketing, accumulating countless likes and clicks and even leads without the blink of an eye. Other businesses— well, not so much. But why? These three...