WHAT IS YOUR BRAND PERSONAYour brand is more than logos, colors, and fonts. The best brands also have a distinct personality, different from all others in their industry. Think of how you feel when you fly Southwest Airlines compared to one of the traditional airlines. This distinct...

Good morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get started!THIS WEEK’S TOPIC: TAKE TEAM PHOTOSYour team is awesome. They...

To relate to your consumers, telling your own unique brand story is crucial. Of course, defining what exactly your brand story is may sound like a daunting task – but never fear! The answers to the following questions will help you crack your brand story and tell a compelling tale:...

Reel in potential consumers (and keep current clients captivated) with these easy photography tips and tools. Your Photography Toolbox: Not a world-class photographer? No problem! Browse thousands of free, high-quality stock photos on websites such as Unsplash, Pixabay, Pexels,...

In a crowded marketplace, differentiating from the competition is imperative to making sales. But never fear – by leveraging a unique company brand, you can stand out from the crowd and increase your conversion rate to keep your business growing. The answers to these frequently...

Strong branding is crucial for business success. Double check these six brand elements to keep your company’s online presence strong.     Element #1 – Color Your brand’s colors give your customers an instant feel of your brand. Consistent color usage between your...