Your competitors’ marketing reveals a lot if you know where to look.  It is tempting to think that you know your competitors business quite well. After all, you would have to be living on another planet not to notice their most public actions and the effects they have on...

The complete set of marketing tactics is so broad and varied these days that it is essentially impossible for one person to have every skill needed. Even a comprehensive marketing department will occasionally need to outsource for a particular talent to implement their plans. But...

Can Observing Ted Talks Help You Be a Better Marketer? You may not have put these two together, but observing TED Talks can teach us a lot about good marketing communication. Here are some initial observations gleaned from Ted Talks-The Official TED Guide to Public Speaking by Chris...

This Week: Becoming a Thought Leader Can Help Your Marketing A thought leader is someone who is known as being an expert in their field. While you might think of scientists and technology gurus, being a thought leader is important to any small business...

 Good morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get...

Growing the Owner Behind the Small Biz While CEO’s of Fortune 500 companies may have a very high profile, owners of small businesses can be just as visible within their small business world. You, too, are the face of your company. As such, it is...

 Good morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get...

Good Morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get...