A Holiday Social Media Campaign Posting List
We have been talking about why everyone should be running a holiday social media campaign and various themes that may work for your business. If you have chosen your campaign theme, let’s talk about how to schedule your social posts for optimal effect. Read on to learn what and when to post for your holiday campaign.
The goal is to schedule 6-8 dedicated posts between now and late December.
Here are the key moments to post:
Post 1: Pre-Launch
The goal is to build excitement. Tell your audience you have something special planned for the holidays (but don’t share details yet) and when to expect to learn the details.
Post 2: Launch Your Promotion
The idea here is to introduce your theme. You want to capture their attention and give just enough details so they have a basic understanding and are intrigued by your holiday offer for them. Leave them wanting to learn more.
Post 3: Show How It Works
Now it’s time to provide the details of our concept. After they read this post, they should know exactly what your holiday campaign entails. It would be helpful here to have a photo of our theme “in action”. Tell them how they can participate in your campaign.
Post 4: Post a Reminder to Act Now
It’s all about urgency, and it’s true. The holiday season actually will come and go in an instant. Give a clear Call to Action.
Post 5: Encourage Participation Further
Show proof of early success of the holiday campaign. Help your audience decide that they don’t want to miss out.
Post 6: Provide Context
Show how your idea fits in with their overall holiday activities. For example, can they quickly drop off gifts for children or easily fill in their holiday gift list with the help of your sales promotion?
Post 7: Issue a Last Call to Join In
Reminding them that your offer does have a deadline and that it is fast approaching. Exactly how can they participate? Spell it out one last time.
Post 8: Show Appreciation
Whatever you offered, thank your audience for supporting it. If appropriate, let them know how your holiday campaign performed. Let your audience share in your success and be a part of your small business team.
A few details:
-It is important that you fill in with other posts about your business in between holiday campaign posts. Not every social media follower will be interested in your holiday campaign. Even if they are, they still want to see the variety of post topics that they are used to seeing on your social pages. For more ideas of different types of posts to use to add variety, read the blog for 17 types of posts.
-Look for opportunities to get photos or a video of your theme in action at any time. (This is the only piece of your campaign you can’t do ahead of time and may have to add in as you go along. The rest of the posting work can be done well ahead of posting time.)
Finally, sign up for a social media scheduler. With the help of a scheduling software, your posts can be scheduled ahead of time and go out “like clock work”. When this happens, your campaign posts work together optimally to create the desired effect. Take a look at our easy-to-use scheduler for small business.
Now you can get back to your other business activities, knowing your holiday campaign is scheduled and engaging your audience.
Did you come up with an idea for a post that we did not include in our holiday social media campaign list? We’d love to hear about it.
Small Biz Brands offers a social media app with a 4-week Social Media Challenge that addresses the difficulties and amplifies the opportunities for professionals using social media. Learn more at www.smallbizbrands.com
