What if I told you a simple way to raise brand awareness for your business is hiding right in front of you?
A Google My Business Profile is often overlooked by my clients. Many are adding what I call the “foundational four” to increase clicks to their website: social media, blog, emails and lead magnets. But when it comes to social media, they are missing a Google My Business page.
Here’s a brief description of what a Google My Business Presence requires
Google Email Account – This is the “entrance requirement” for this platform. If you don’t already have one, go to https://workspace.google.com and create one, then create your page.
Content – You will need something to talk about. If you are already have descriptive profiles and are posting other places, you can easily adapt the copy for this platform.
Photos – You will have space to add some of your top photos to put your business in the best light.
Reviews – To get this going on Google, you will need some set up. Copy the review link provided on your new Google page and send it to key clients or customers at an appropriate time (For example: at the end of a project). Eventually, you will start receiving reviews without prompting from those who land on your page. How nice is that!)
4 benefits of a Google My Business Presence
- Stronger local presence for your business
- Improved search rankings from the Google algorithm
- Better reach to those who are searching on Google who are ready to buy
- A place to repurpose posts and photos that uou are already using on other social media platforms
Access this “low hanging fruit” for raising brand awareness of your business today. Even if you are not a purely local business, you still benefit from having local name recognition and want to perform better with the overall Google algorithm, right?
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If you need help building a basic presence for your business on Google My Business, reach out or set up an appointment. Ask for our “Google My Business in a Week” fixed price service.
