Good Morning! Do you have one minute to read and one hour to do? If so, you can improve your small business’ marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let’s get started!
THIS WEEK’S TOPIC: GETTING TESTIMONIALS ON SOCIAL MEDIA
Let’s create a post to let people know they can leave feedback about their experience with your business. Assuming your business is delivering it’s brand promise, this should be an easy way to solicit testimonials and get interaction on your social platforms, as well.
3 EASY STEPS
Step One: Develop your copy. You can ask in general, “How was your recent experience with the ABC app?” Or you can be more specific, “How long did it take you to schedule a service through the ABC app?”
Step Two: Find or create an appropriate photo for your post. If you don’t have one of someone using your product, you can always create a branded graphic on Canva that says something like, “Tell us about it” to get people’s attention.
Step Three: Put the copy and photo or graphic together for a winning post.
You can use these recommendations in other places, like your website or an email. In addition, you will increase interaction on your platform and receive valuable intel as to how your business is performing with individual customers or clients. A lot of benefits from a simple post! Try this at least once a quarter.
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