THIS WEEK ON THE MORNING MARK:
YouTube Channels for Busy Owners
According to the Social Media Register, 69% of marketers plan on doing more with YouTube this year. Can a busy small business owner be one of them? Especially when it appears the marketers already there have deep pockets, big teams, and giant personalities?
Just thinking about competing on YouTube may be enough to put your previous video concerns on steroids, so take a minute to think it through.
Yes, some companies on YouTube may have these advantages, but none of those are pre-qualifications necessary to have a YouTube Channel. Take these steps to help level the playing field.
STEP ONE
Get informed.
Do a little research on YouTube at the start to save time later. Find a few channels of others in your industry or a related industry that inspire you and see what’s working. You don’t want to copy them, but it is helpful to see what is working for others and figure out how to do something similar, but all your own.
STEP TWO
Get over your need for perfection.
As in other areas of digital marketing, what viewers are responding to is often communications that are real and authentic. See Social Media Video First Steps for some tips on creating videos that are very good, if not great.
STEP THREE
Start uploading original video.
The good news is that once you get a decent video uploaded, it can continue to be shown for months or even years. This gives you a great return on your time invested. So like everything we recommend, go for quality over quantity. Go for getting a few good videos posted, and let them keep working for you long after you uploaded them.
STEP FOUR
Get an extra benefit.
As a bonus, your very presence on YouTube will be building trust with your audience – essential to forming new relationships. New viewers watching a video where your business comes across well, but that is real and authentic, will work much faster than other methods with the same goal in mind.
Takeaway
Having a YouTube Channel will help you increase your reach, engagement and ultimately your sales. Find the time to begin building your channel today.
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