What can da Vinci teach us about being more creative on social media? When you think of Leonardo da Vinci, you may think of natural-born talent so far above the average human as not to be untouchable. But...

The best place to showcase your company’s branding is social media. Sure, it looks great on your website, but on social media you can see if it can hold it’s own when surrounded by  hundreds of other brands. Do you have to have the word’s greatest brand? Actually no. You just have to...

You may be wondering if LinkedIn should be one of the platforms to which you devote your valuable time and effort. It seems much like Facebook and Instagram but also quite different. An example may be the fastest way to illustrate this point. Imagine you are a life insurance company...

We always talk about the importance of quality over quantity. Choosing the right platforms is another example of this concept. It is easy to get overwhelmed with the number of platforms available to you. Further, it can be very time consuming to have a presence on numerous platforms....

Here is a handy definition by Wikipedia: “A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience.” Identifying the right target audience for your business is a critical...

Hashtags are such a fun, easy tool to use, and there’s no reason not to start using them today. When you use a hashtag, your post will also appear on a social media page dedicated to that hashtag, introducing you to lots of new potential followers. For example, Small Biz Brands could...

3 Easy Ways To Post With Small Biz Brands and Your Scheduler There are a number of ways to create a social media post. There are also a number of ways to enhance this process that we have included in the software. In this tutorial, we are going to focus on...

We are big on messaging! We think messaging is what separates good social posts from great ones. When coherent messaging is left out, your results can be very similar to the results of some ads you have seen on other media. Have you ever watched a TV commercial and laughed out loud...

Do you feel like you’re not getting the response you would like from your social posting? Maybe it’s your Call to Action or CTA. Your audience is made up of mostly busy people who don’t have time to ponder what you are asking them to do with your post. You must spell it out for them....

Most people are in the habit of sitting down and creating one post at a time. Now that you have some experience posting, I encourage you to sit down weekly and map out your upcoming posts. Go to your Scheduler. For the next month, try to plan out your posts here. As a starting place,...