Tutorial
Do you feel like you’re not getting the response you would like from your social posting?
Maybe it’s your Call to Action or CTA.
Your audience is made up of mostly busy people who don’t have time to ponder what you are asking them to do with your post.
You must spell it out for them.
Here are some common examples:
You want them to click to your website
You want them to follow you on Social Media
You want them to direct message you
You want them to sign-up for your newsletter
You want them to look at a related article
All these and more are valid Calls to Action and will improve your engagement if you set them up properly.
How Does a Well Constructed CTA look?
A CTA should be a complete link to a working page of a website somewhere. You can create the link from scratch or copy and paste it from the website. Either way, be sure to test it.
The link should be placed at the end of your post caption before the hashtags.
How Often Do You Add a CTA?
Now, do we want to use these on every post? No. That would be like asking someone to do something for you every time you run into them. We recommend that, for the most part, you save these for your product posts. These are the posts you do once a week that “sell” your brand.
Occasionally, another post will need a CTA. For example, if a new restaurant is posting about a traditional recipe they have used for years, they might include a link to the recipe in their post.
www.italianbistro.com/cheescake-recipe
Or if a music app company is posting about an article saying that listening to music is good for your health, we could include a link to that. www.newyorktimes.com/streaming-music-is-invigorating
A well constructed and well placed CTA can do wonders for your post performance. Start building your list of good ones today .
Next Steps
If you want to talk more about this topic, join us in The Small Biz Builders, our private Facebook group. Tell us what CTA has led to the best results for your business.